How did they let it get this bad?

I want you all to do a google search, trying to find the trade site for Path Of Exile 2. When I search on google for this, I don’t see the trade site at all, in fact there are 3 SPONSORED advertisements for rmt websites, the way you’d find access to the actual trade is through Reddit threads. I’m not even going to go over the terrible experience that is trade in the first place, but when this is all over the search to engage with the legitimate system they want you to use, what is GGG going to do about it? Anything at all?