Why endgame is so boring?

Why does everything have to be so difficult? Here are a few reasons that really make an otherwise unique experience quite unpleasant:

- Waystones are barely available;
- Losing 10% of your experience upon dying. Alright, you died—why do we need to be punished in this way? At some point, you get fed up, throw the controller, and switch to Diablo instead.
- Dying in a co-op game. You're trying to level up by playing with some good players, and BAM—you die. No revival? But there’s still a 10% penalty.

The list could go on, but I believe these points are quite important. You probably won’t listen to my advice, but don’t be surprised if players gradually start leaving.